Students Work on Marketing Projects and Travel to Spain through Erasmus+

Students from the BedBugz marketing team at the Faculty of Information Technologies - Lamija, Ajla, Sarah, Viktor, and Nikola, work on real digital marketing projects to apply their knowledge.

The BedBugz team works with the IT company Zendev, working on digital communications and social media management. Through these activities, students create content, plan campaigns, and carry out project tasks.

They also presented their work at the event ‘Coffee with Marketers,’ where they discussed working on real projects, developing creative digital solutions, and addressing challenges in modern communication. Their work focuses on understanding Generation Z audiences and following current social media trends.

The BedBugz team will next participate in the Erasmus+ programme, through which some members will spend time in Spain at the University of Almería. During the exchange, they will network with students from other European countries and exchange knowledge and experience in digital marketing.

This example shows the importance of practical work during studies and the opportunities students can achieve through project involvement and international mobility programmes.