Politics in the Era of Data: Precision Targeting and Strategic Identity Building

The two-day event ‘Politics in the Era of Data: Precision Targeting and Strategic Identity Building’ took place at the Faculty of Economics amphitheater on April 15–16, 2026, in cooperation with the Konrad Adenauer Stiftung.

On the first day, April 15, Aida Duratovic led an interactive workshop focused on developing communication skills. Participants improved their public speaking, active listening, and persuasive expression. Later that day, associate professor Goran Curic delivered a lecture on the role of financial resources in political engagement and initiated a discussion on the relationship between economics, politics, and media.

On the second day, April 16, Jasmin Alic delivered a lecture titled ‘How to Build a Personal Brand?’ Through an interactive presentation and practical sessions, participants explored how to use LinkedIn to build a personal brand. The program concluded with workshops on online image and strategic positioning.