Students Promote Women’s Empowerment Through Fashion

Second-year Tourism Studies students Sanina Cukas, Halima Djono, and Tarik Trebovic created a campaign dedicated to empowering women through fashion as part of the subject of Marketing, under the mentorship of Professor Veldin Ovcina and Assistant Sara Kljajic. They highlighted the Bosnian brand VERT as an example.

A designer created VERT to empower women through fashion. Merjem Novalic designs dresses that help women feel confident and beautiful.

The project fosters creativity and teamwork among students, promotes awareness of local brands, and boosts women's self-confidence. By applying marketing strategies, organizing events, and engaging with the audience, the students gained experience that will enhance their future professional careers.

The campaign proves young people drive societal change by combining creativity with socially significant topics. These projects cultivate critical thinking, practical skills, and social responsibility, providing students with experience on their educational journey.