Exploring Media Strategy and Campaign Management

On March 19, 2025, the Faculty of Economics hosted a lecture on "Media Strategy for Planning and Managing Campaigns – Build a Foundation with a Clear Strategy."

Mirza Idriz and Nedim Rahimic, alumni of the University, Business Informatics department, and now employees of eMedia Patch, delivered the lecture. They shared their experiences in media planning and campaign management with the students. Their professional journey demonstrates that individuals can build careers with quality education and a clear vision.

During the lecture, students learned about the steps involved in creating successful marketing campaigns, how to define target groups, set realistic goals, and use forecasting and analytics techniques to make informed decisions in dynamic environments.

These lectures provide students with valuable opportunities to connect theory with practice and gain insight into real business challenges. The inspiring stories of former students further motivate young individuals to invest effort in their education and achieve their professional ambitions.