Marketing Project: Small Gesture – Big Smile

Third-year students of the Faculty of Economics—Adna, Adelisa, and Suana—implemented a marketing project for the flower shop Elan entitled ‘Small Gesture – Big Smile.’

The students carried out the project as part of the Marketing course, aiming to bring smiles to passers-by and brighten their day through small, unexpected gestures. Without prior announcements, the students distributed flowers and messages to passers-by.

The ‘Small Gesture – Big Smile’ project demonstrated that marketing does not have to focus solely on promoting products and services but can also serve as a tool for spreading humanity, empathy, and positive social values.