Faculty of Economics: Strategy plans for for Bosnian and Herzegovinian exporters

Senior students of the Faculty of Economics at Džemal Bijedić University in Mostar are creating international marketing plans for domestic exporters, partner companies of the University, in order to make them more competitive and ready for demanding and high-risk penetrations into international markets. The choice of strategy for entering international markets, accompanied by the optimal combination of elements of the marketing mix, is based on the analysis of databases and reports of world agencies/organizations: World Economic Forum, World Bank, UNCTAD, etc., and the results of primary reconnaissance, descriptive and causal research. Faculty of Economics, Dzemal Bijedic University of Mostar. As part of the course International Marketing, students have the opportunity to hear the words of experts from practice, Margita Čotić, CAO manager of the Herzegovinian exporter of the company Portal.